It seems fitting that Labor Day signals the start of a new work season. The kids go back to school and adults say goodbye to the long days of summer, hunkering down and keeping busy until more vacation time with the family rolls around during the winter holiday season.
In business, being busy doesn't always mean progress. We can get stuck in 'busy mode,' and our efforts don't yield results. How many times have we researched the same thing over and over again? Edited and re-edited an article? Planned an event until we couldn't plan anymore?
Upon coming back from the long weekend, I was at a loss as to what I should write about. I headed to Google's homepage to do a search for one reason or another and was instantly entertained by a 'google ' of colorful bubbles. And then. It hit me.
Here are three things that entrepreneurs can learn from Google to ensure that their labor is productive. Enjoy!
--- Be YOUnique. It keeps people coming back to see what you're doing next.
Okay. I know that I'm not the only one who checks out Google during the holidays to see how they've managed to manipulate their letters to make a cool picture. We lose something when we try to be like someone else. Whatever flair, talent, know-how, or individuality that you possess, use it! It helps you to stand out from the pack. People remember when you do something well. They also remember when you do something different.
---- Get involved.
So, this is tied to the really cool pictures. Google partnered with the Smithsonian Cooper-Hewitt National Design Museum and started a competition called Doodle 4 Google. Talented students K-12 had the opportunity to enter and have their drawing displayed on Google's homepage. The winner this year received a $15,000 college scholarship, a netbook computer and a $25,000 technology grant for a new computer lab at her school. We reap what we sow. Giving is essential.
---- Diversify.
I've had a Gmail account for some years now. I also have a Google Voice number. My sister loves her Google Chrome toolbar and is trying to sell me on Google Talk. You get the point, I'm sure. Offer your clients a service or product. Make sure it's great. Then, figure out what else they need and offer it. Make sure that's great too. Repeat. Multiple income streams are what millionaires are made of.
Visit us at www.itsnotenoughtodream.com where we encourage women in entrepreneurship and faith!
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